Start-up company Betaworks created a new app called 'Glitter' that turns trading online business cards into a game-like competition. Like collecting Pokemon cards as a kid, Glitter will make the player want to "catch 'em all'."
The trading cards include more than a standard name, phone number and email address. They allow for social media links, funny GIFs, expressive emojis and personal pictures. The cards can be used to build a personal brand or simply make friends laugh. The co-founder Christian Rocha says it's supposed to be like "collecting a little piece of your friends to take away with you."
Looking to the future, Glitter hopes to incorporate mini games or apps for purchase within their own, making room for profit as well as for users to further personalize these fun online business cards.
Custom Card-Trading Apps
Collect and Trade Stylized Online Business Cards with 'Glitter'
Trend Themes
1. Gamified Business Card Apps - Opportunity for companies to create apps that turn trading online business cards into a game-like competition.
2. Enhanced Personal Branding - Potential for innovation in allowing social media links, GIFs, emojis, and personal pictures on online business cards to build personal brand identity.
3. Monetizing Personalized Business Cards - Opportunity to create mini games or apps for purchase within business card apps, allowing for profitable and further personalized experiences.
Industry Implications
1. Mobile App Development - Opportunity for developers to create gamified business card apps with enhanced features for personal branding.
2. Social Networking - Potential for social networking platforms to incorporate personalized business cards as a means of engaging users and enhancing their online presence.
3. Digital Advertising - Opportunity for advertisers to partner with gamified business card apps and offer mini games and apps for purchase, creating additional revenue streams.