'One True King' (OTK), the Austin, Texas-based esports and entertainment company founded by passionate Twitch streamers, announced a new official partnership with 'Razer,' the world's leading lifestyle brand for gamers. As part of this partnership, Razer will act as the sole supplier for gaming peripherals for OTK's entire roster of entertainers, gamers, and streamers.
These peripherals include gaming headsets, mechanical keyboards, ultra-responsive mice, and ergonomic gaming chairs. Tips Out, the Founder and COO of OTK, stated "When we think of gaming peripherals, we think Razer. OTK is proud to represent the iconic black and green moving forward," showing the company's excitement to be working with a brand as successful and respected as Razer.
In addition to supplying the team with peripherals and accessories, the Razer logo will now be present on OTK's team jerseys.
Gaming Entertainment Partnerships
One True King Announced Razer as an Official Peripherals Partner
Trend Themes
1. Esports Partnerships - More and more esports teams and companies are collaborating with well-established brands to provide their followers with high-quality equipment, growing sponsorship opportunities.
2. Gaming Peripheral Sponsorship - Gaming peripheral manufacturers could offer sponsorship deals for esports teams and influencers, showcasing their products and increasing their brand recognition.
3. Branding in Esports - Esports companies could build strong brand reputation and recognition by partnering with well-known brands, creating powerful marketing opportunities for all parties involved.
Industry Implications
1. Esports - Esports industry should focus on strategic partnerships to supply their athletes and entertainers with high-quality gaming equipment, improving player experience and potentially creating future sponsorship opportunities.
2. Gaming Peripheral Manufacturing - Gaming peripheral manufacturers can aim to partner with esports teams as sponsors or create their own teams to promote their products to a wider audience, growing their brand recognition within the gaming industry.
3. Marketing and Advertising - Marketing and advertising companies can help promote brands within esports by creating and managing these collaborative partnerships between esports organizations and peripheral manufacturers or other well-known brands.