One of These Days, the celebrated menswear label led by renowned multimedia artist Matt McCormick, is set to launch its second exclusive collaboration with the iconic American beer brand, Pabst Blue Ribbon.
Continuing their fruitful partnership, the Los Angeles-based menswear brand, One of These Days, and Pabst Blue Ribbon, have joined forces once again to present a new limited edition collection that perfectly blends apparel and lifestyle elements.
The collection, consisting of 7 carefully curated pieces, seamlessly integrates the distinctive PBR logo with McCormick's original artwork. A unique fusion of style and memory, as described by McCormick, captures the essence of a cherished fishing trip shared with family – a memory painted with camaraderie and passed PBRs under the sun, extending into lively evenings at local watering holes, celebrating fishing tales that may or may not have grown with time.
Highlighted by a graphic tee paired with a complementary trucker hat, the One of These Days x Pabst collection, entirely manufactured in Los Angeles, also features a branded pint glass, an ashtray, and a lighter. Remarkably, no single item exceeds the $30 price point.
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Trend Themes
1. Apparel-lifestyle Integration - The One of These Days x Pabst Blue Ribbon collection seamlessly blends apparel and lifestyle elements, creating a unique fusion of style and memory.
2. Collaborative Limited Edition - The partnership between One of These Days and Pabst Blue Ribbon presents a new limited edition collection that combines the iconic PBR logo with original artwork by Matt McCormick.
3. Affordable Branded Merchandise - The One of These Days x Pabst collection offers a range of carefully curated pieces, including a graphic tee, hat, glass, ashtray, and lighter, all priced below $30.
Industry Implications
1. Fashion - The collaboration between One of These Days and Pabst Blue Ribbon introduces an innovative approach to integrating apparel and lifestyle elements.
2. Craft Beer - Pabst Blue Ribbon's partnership with One of These Days showcases the potential for unique collaborations to create limited edition merchandise that resonates with beer enthusiasts.
3. Manufacturing - The One of These Days x Pabst collection, entirely manufactured in Los Angeles, demonstrates the market opportunity for affordable and branded merchandise.