ONE Musicfest is celebrating its 15th anniversary this year and it will take place on October 26th and 27th, 2024, at Piedmont Park in Atlanta, GA. The festival, presented by Procter & Gamble and produced in collaboration with Live Nation Urban, features a diverse lineup of prominent artists across genres. Headliners include Cardi B, Gunna, Jill Scott, Victoria Monét, Earth, Wind & Fire, and many others. The programming offers a blend of R&B, Hip Hop, and more. This year's festival emphasizes both musical performances and engaging experiences, such as meet-and-greets and unique activations.
ONE Musicfest is known for its extensive and eclectic lineup. The event also features local food vendors, special merchandise, and a focus on supporting Black-owned businesses. With a reputation for high-profile performances and cultural impact, ONE Musicfest continues to attract a diverse audience looking for top-tier entertainment and immersive festival experiences.
Branded Music Festivals
Procter & Gamble & Live Nation Urban Present ONE Musicfest
Trend Themes
1. Crossover Festivals - Festivals blending multiple music genres, like R&B and Hip Hop, appeal to diverse audiences and encourage cross-cultural engagement.
2. Immersive Fan Activations - Unique activations and meet-and-greets at music festivals enhance fan experiences and deepen brand loyalty.
3. Support for Black-owned Businesses - Showcasing and supporting Black-owned businesses at large events highlights cultural pride and promotes economic inclusivity.
Industry Implications
1. Music Festivals - Music festivals that partner with major brands and diverse artists have the potential to attract wide-ranging and dedicated audiences.
2. Event Activations - Incorporating engaging and interactive event activations offers new dimensions to traditional entertainment experiences.
3. Local Artisanal Markets - Hosting local vendors and artisans at large festivals can bridge local commerce with mainstream culture, offering unique shopping experiences.