The On Running On Lumos Collection is a series of activewear styles created with performance and visibility in mind to keep athletes supported at all times when heading out of the house to train.
The collection includes a series of pieces each constructed for performance, but are also accented by a series of reflective details that will shine brightly when exposed to glimmers of light. This will keep the wearer visible when running or training outdoors in the evening or even in the morning hours when lighting is scarce.
The On Running On Lumos Collection includes a number of reengineered favorites along with new options, which are each perfect for adding into the wardrobe of an avid athlete.
Limited-Edition Reflective Activewear
The On Running On Lumos Collection is High-Performance
Trend Themes
1. Reflective Activewear - The trend towards reflective activewear is an opportunity for companies to create high-performance gear that also prioritizes safety.
2. Performance-focused Design - The trend towards performance-focused design in activewear is an opportunity for companies to create innovative, specialized clothing for athletes.
3. Multi-use Activewear - The trend towards multi-use activewear is an opportunity for companies to create versatile designs that can be worn for different activities and occasions.
Industry Implications
1. Athleticwear - Athleticwear companies can innovate by incorporating reflective details and performance-focused design to meet the needs of athletes who train in low-light conditions.
2. Outdoor and Adventure - Companies in the outdoor and adventure industry can create multi-use activewear with reflective details that will keep customers safe during their activities.
3. Health and Fitness - Health and fitness companies can incorporate reflective details and specialized design into their activewear lines to keep their customers safe and supported during outdoor activities.