The On Cloud Edge Moonlight sneaker is a premium footwear style created in partnership with the Berlin-based startup PTScientists to offer consumers a comfortable, eye-catching option for training.
The sneaker is covered in an array of reflective materials that have been integrated into the upper section, outsole and even the laces to make them highly visible. This makes them similar to the night sky, while the patented CloudTec technology is integrated into the footwear to ensure they feel as good as they look when worn during training.
The On Cloud Edge Moonlight sneaker is a limited-edition style and priced at $159, and are available now for purchase from On Running in the US and Footshop in Europe
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The On Cloud Edge Moonlight Sneaker is Eye-Catching
Trend Themes
1. Reflective Footwear - Manufacturers can innovate by creating training shoes that utilize reflective materials in their design.
2. Limited-edition Sneakers - Companies can create special collections of sneakers that feature unique designs and are available for a limited time to create a sense of exclusivity amongst consumers.
3. Technology-integrated Footwear - Footwear companies can prioritize technology innovation in their designs, such as patented cushioning technology, to provide consumers with not only stylish shoes but shoes that are also functional and comfortable.
Industry Implications
1. Footwear & Apparel - Footwear and apparel companies can capitalize on the trend of using innovative technologies and materials into their design to create unique and appealing products for consumers.
2. Athletic Training & Fitness - The Reflective Footwear trend can be implemented by companies in the athletic training and fitness industry who can create training shoes that are both stylish and highly visible to improve safety for wearers.
3. Limited-edition Collections - Retailers can create limited-edition collections of products that will cultivate a sense of urgency in consumers to purchase these products before they sell out.