This Olympics social media infographic details the way in which many connectivity records were broken at this year's 2012 games.
Beautifully colored and featuring Olympic-related graphics, the chart takes readers through a slew of different numbers. From the increased Twitter following that Gabby Douglas experienced to the number of Instagram photos used to capture the events, whole new territory was explored this year. Providing a very convincing and succinct wrap-up of what changes viewers saw during the athletic competition this year, the chart is a must-read for anyone interested in the way that connectivity influences the world.
Sure to change minds about the importance of the Internet, the infographic is an easy read with a comprehensive snapshot of this very evident phenomenon.
Social Sporting Event Statistics
This Olympics Social Media Infographic Breaks Records
Trend Themes
1. Connectivity Records - Opportunities for developing innovative ways to capture and analyze social media data during sporting events.
2. Increased Twitter Following - Opportunities for leveraging social media platforms to grow a fan base and increase engagement with sports events.
3. Instagram Photos - Opportunities for creating immersive experiences and storytelling around sports events using user-generated content.
Industry Implications
1. Sports Media and Analytics - Disruptive innovation opportunities in applying advanced analytics to social media data to gain insights and improve viewer experiences during sporting events.
2. Social Media Marketing - Disruptive innovation opportunities in developing creative campaigns leveraging social media platforms to engage sports enthusiasts during major sporting events.
3. Event Technology - Disruptive innovation opportunities in creating platforms and tools for capturing and curating user-generated content from sports events and enhancing the overall event experience.