The 'Olympic-Sized Consumption' infographic by digital marketing firm iProspect, shows how technology has doubled the amount of interaction that occurs during events like the London 2012 Olympics.
Social media and the usage of mobile devices has grown immensely over the last few years and shows no signs of stopping anytime soon. With over 4.9 billion people expected to tune into the summer games, this is one event that is universally recognized around the world. The hours of coverage are expected to double this year, going from 2,500 hours in 2008 to a whopping 5,530 hours. The London 2012 Olympics will be the first ever to have all events available with live streaming -- providing even those without television access the opportunity to feel the summer games fever.
So, get ready to tweet and stream your hearts away since the Olympic-Sized Consumption infographic predicts major levels of interaction.
Summer Games Social Stats
The 'Olympic-Sized Consumption' Infographic Predicts Major Numbers
Trend Themes
1. Growing Social Media Usage - The infographic highlights the exponential growth of social media usage during major events, creating opportunities for businesses to leverage this platform for enhanced audience engagement.
2. Increasing Mobile Device Usage - The infographic demonstrates the significant increase in mobile device usage during events like the Olympics, indicating opportunities for businesses to develop innovative mobile applications and services tailored to event experiences.
3. Rising Live Streaming Availability - The infographic reveals the first-time availability of live streaming for all events at the Olympics, creating disruptive innovation opportunities for businesses to explore new ways of delivering content and engaging with global audiences.
Industry Implications
1. Digital Marketing - Digital marketing firms can capitalize on the growing social media usage by offering targeted advertising and content strategies to businesses during major events like the Olympics.
2. Mobile Technology - The increasing mobile device usage during events like the Olympics presents opportunities for mobile technology companies to develop event-specific applications and services to optimize user experiences.
3. Streaming Platforms - The rising availability of live streaming for all Olympic events opens doors for streaming platform companies to create innovative content delivery solutions and engage a wider global audience.