A collaboration between Adapt and Fully Laced, the Olympia collection consists of 13 t-shirts and beanies that each represent a different nation. The brand collaboration has also released a nylon windbreaker that sports the collection's logo on the back, a play on the Olympic rings symbol using triangles instead of circles.
The Olympia collection has an urban hip-hop feel to it, and is more than just a souvenir; this collection is stylish enough to be worn even after the final medals have been awarded in London. Whether it's to show your patriotism, or to brand yourself as a treasonous traitor, the Olympia collection is an example of national branding that is fashion conscious and cool.
Adapt states its brand message simply: "We love music. We are passionate about design, concept, and aesthetics, and hope to reflect these principles in the garments we product."
Urban Olympic Apparel
The Olympia Collection Shows Spirit for the Games
Trend Themes
1. National Branding - Disruptive innovation opportunity: Explore new ways to incorporate national symbols and themes into fashion collections.
2. Urban Fashion - Disruptive innovation opportunity: Combine hip-hop style with national pride to create unique and fashionable apparel.
3. Fashion Collaboration - Disruptive innovation opportunity: Collaborate with other brands to create limited edition collections that resonate with a specific audience.
Industry Implications
1. Apparel - Disruptive innovation opportunity: Integrate technology or sustainable practices into the production of national-themed fashion.
2. Music - Disruptive innovation opportunity: Explore partnerships between fashion and music industries to create apparel that reflects the intersection between the two.
3. Sports - Disruptive innovation opportunity: Develop innovative sportswear designs that incorporate national pride and symbolisms.