Ology was launched on Kickstarter as a three-part project, with each piece dedicated to exploring the theme of death, the innate human fear of it, and how people can make the most out of the short time they have on the world.
Ology is separated into tiers on the crowdfunding site, with the first being a tangible pin that's meant to remind wearers how quickly life can go by, a minimalist life calendar that includes 100 dots to symbolize 100 years of life (a number Ology stresses few will reach), and the Vita Pendant. The pendant features eight dots that also symbolize the passing of days, along with an inscription on the perimeter that reads "Life is finite - Start Now" in Old Latin.
With the funds raised from the products, Ology promises to reinvest the money into online community projects that help participants find their version of a meaningful existence and strive towards it.
Death-Acceptance Projects
Ology Has Three Products That Speak to the Realities of Mortality
Trend Themes
1. Death-acceptance - There is an opportunity for businesses to explore and address the human fear of death and offer products and services that help people accept and celebrate life.
2. Life-calendars - Life calendars that symbolize the finite nature of life present an opportunity for businesses to tap into the popular trend of self-improvement by offering products and services that encourage people to make the most of their time on earth.
3. Tangible Reminders - There is an opportunity for businesses to create products that serve as tangible reminders of the inevitability of death as a way to encourage people to live in the present and make the most out of their time on earth.
Industry Implications
1. Fashion - Fashion companies could incorporate reminder pins or pendants into their product lines, which would help people embrace the idea of living life to the fullest while also making a fashion statement.
2. Wellness - Wellness companies can offer products or services that promote and facilitate death-acceptance to help people find meaning and purpose in their lives, even in the face of mortality.
3. Community-building - There is an opportunity to create online communities that encourage people to confront their mortality, find purpose, and support one another in their pursuit of a meaningful life.