BMW is working with the Olo app to test in-car food ordering. The test allows BMW drivers in the United States to order food through their dashboard using the Olo app. Additionally, drivers will be able to see their recent orders using the iDrive dashboard. Consumers will be able to pay using a pre-loaded card that they can enter into their dashboard.
Currently, Nekter and Portillo are participating in the test. Olo also works alongside 70,000 restaurant companies, including Dairy Queen, Denny's, Shake Shack and more.
BMW's test is on the cutting edge of in-car consumption. According to a survey by Pymnts.com and Visa, connected consumers ordered food or drinks from their car 65 times a year on average. In-car consumption could drastically increase as more companies integrate the technology into cars.
In-Car Food Ordering
BMW is Testing In-Car Food Ordering Through the Olo App on iDrive
Trend Themes
1. In-car Food Ordering - The trend of ordering food from inside vehicles presents disruptive innovation opportunities for the automotive and food delivery industries.
2. Integration of Apps Into In-car Dashboards - The integration of food ordering apps into in-car dashboards creates opportunity for disruptive innovation in the automotive and technology industries.
3. Increased In-car Consumption - The trend of increased in-car consumption has the potential to disrupt the automotive, food, and beverage industries, opening up new business opportunities.
Industry Implications
1. Automotive - The automotive industry can leverage in-car food ordering to create new revenue streams and enhance the overall customer experience.
2. Food Delivery - The food delivery industry can capitalize on in-car food ordering by partnering with automotive companies to expand their reach and cater to on-the-go consumers.
3. Technology - The integration of apps into in-car dashboards presents disruptive innovation opportunities for the technology industry, enabling seamless connectivity between cars and digital services.