The Olga Maliouk Elle Italia editorial makes the everyday task of shopping look absolutely sizzling. Captured by photographer Carlotta Manaigo, Olga Maliouk goes about her day accomplishing mundane tasks such as grocery shopping and laundry.
Olga Maliouk wears soft and casual fashions from Prada and Paul Smith, as she gets captured within a smoky soft haze. The entire editorial is intriguing, even though the setting isn't very exciting. If only I knew how to make the trivial things in life more interesting, maybe I would get more attention.
Smoky Shoptorials
The Olga Maliouk Elle Italia Spread Makes Shopping Look Steamy
Trend Themes
1. Smoky Photography - Opportunity for photographers to experiment with smoky, mysterious themes in fashion and lifestyle editorials.
2. Casual Fashion - Disruptive innovation potential for designers to create soft and casual wear that can be worn for everyday tasks and still look fashionable.
3. Experiential Shopping - Opportunity to create shopping experiences that are intriguing and visually appealing, to make mundane shopping tasks more interesting.
Industry Implications
1. Photography - Photographers can experiment with smoky, mysterious themes in fashion and lifestyle editorials to set themselves apart from the competition.
2. Fashion Design - Designers can create soft and casual wear that can be worn for everyday tasks and still look fashionable, disrupting the traditional formalwear market.
3. Retail - Retailers can create a shopping experience that is visually appealing, by incorporating experiential elements, drawing in consumers who are looking for intriguing retail settings rather than just practical locations.