LG Signature, the luxury arm of the famed consumer electronics company LG, showcased the 'OLED R' at CES 2023. The OLED R is an impressive 4k smart TV compatible with LG's ThinQ ecosystem, meaning it can be controlled through an app similar to other ThinQ devices.
The main draw of the OLED R, though, is its form factor. Rather than being a large 65" persistent display, the OLED R uses a malleable OLED panel to roll into its own stand while not in use. This prevents dust and damage to the display, while also hiding the TV if users do not want the clutter in their homes. As this is an OLED panel, the OLED R benefits from perfect black levels, theoretically infinite contrast ratios, and industry-leading vibrant colors.
As the OLED R is a luxury item under LG Signature, it is priced at $99,999 USD and is a lavish purchase for collectors.
Rollable TV Panels
LG Signature's 'OLED R' Television Rolls Down into its Storage Stand
Trend Themes
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3. Luxury Home Entertainment - The demand for premium, high-end entertainment technology provides an opportunity for companies to tap into the luxury market with new, innovative products.
Industry Implications
1. Consumer Electronics - The consumer electronics industry will be significantly impacted by malleable display technology, opening up opportunities for creating devices with unconventional form factors and multiple use cases.
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3. Home Entertainment - Luxury home entertainment providers can develop and market products for consumers who seek innovative, technologically advanced home entertainment systems.