Actress Judy Reyes stars in this Hispanic Old Navy campaign that promotes the fast fashion retailer's Back to School sale. Playing a mom who drives her son to school on the first day of classes, Reyes is shocked to find out that her son's preppy ensemble does not match the attire of his colleagues who don more casual and youthful looks.
Initially ignoring her son's embarrassment, Reyes is surprised again when she finds out that his peers' outfits are not only fashionable but also affordable thanks to Old Navy's seasonal sale. The fun ad by creative agency Chandelier pokes fun at the outdated style of parents while promoting Old Navy's amazing deals.
While young viewers will relate to this ad's innocent humor, young parents will respond to the commercial's budget-conscious theme.
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
Trend Themes
1. Satirical Fast Fashion Commercials - Disruptive innovation opportunity: Using satire in fashion commercials to attract younger viewers and make the brand stand out in a crowded market.
Industry Implications
1. Retail - Disruptive innovation opportunity: Incorporating humor and budget-conscious themes in commercials to attract young parents looking for affordable clothing options.