Vans recently unveiled the Old Meets Knu campaign, blending classic and contemporary styles and storytelling. The marketing initiative features athletes Tony Alva and Breanna Geering who were photographed by Ed Templeton and styled by Veneda Carter.
As the name might already suggest, the Old Meets Knu campaign spotlights Vans' Old Skool and Knu Skool silhouettes. Originating in 1977, the former model became iconic in skate, music, and fashion, evolving over time. The Knu Skool, born in 1997, offers a modern twist with fresh colorways and updated design elements. The Old Meets Knu campaign highlights Alva and Geering, and their "forever youthful attitude." This is juxtaposed with the impressive legacy and evolution of both the Old Skool and the Knu Skool styles.
Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
Trend Themes
1. Classic-contemporary Fusion - Blending classic and contemporary styles in footwear campaigns presents a unique storytelling opportunity.
2. Legacy-evolution Showcase - Spotlighting iconic shoe models' heritage and modern updates creates a compelling narrative for brands.
3. Athlete-photographer Collaboration - Collaborating with athletes and photographers can bring authenticity and depth to marketing initiatives.
Industry Implications
1. Footwear - The footwear industry can leverage storytelling to bridge heritage and innovation in product campaigns.
2. Fashion - Fashion brands have the opportunity to showcase the evolution of iconic styles through creative collaborations.
3. Photography - The photography industry can explore partnerships with brands to capture authentic narratives and emotions in campaigns.