As Olay reports, the majority of Canadian women claim to have sensitive skin, however only a small number of products are dedicated to helping them calm, strengthen, and nourish it -- which is where the Olay Sensitive line aims to make a difference.
The entire range of products are made for consumers who are sensitive to harsh chemicals, dyes, and fragrances. Instead, the brand uses key ingredients like Hungarian Water Essence to cleanse and replenish the skin in a more natural way that doesn't strip it of its protective qualities.
Although the Olay Sensitive line is great for anyone who finds harsher ingredients, dyes and fragrances to be a problem, it's especially great for those with dry skin types. This is because glycerin is also used as a key ingredient, which quickly penetrates the skin's surface to soothe and soften.
Fortifying Sensitive Skincare Lines
The Olay Sensitive Line Calms & Strengthens Problem-Prone Skin
Trend Themes
1. Sensitive Skincare Products - Creating skincare products specifically designed for consumers with sensitive skin, using natural ingredients and avoiding harsh chemicals, dyes, and fragrances.
2. Nourishing and Strengthening Skincare - Developing skincare solutions that not only calm and nourish the skin but also strengthen its protective qualities.
3. Dry Skin Solutions - Investing in skincare products that target dry skin and utilize ingredients like glycerin to deeply moisturize and soften the skin.
Industry Implications
1. Beauty and Personal Care - Innovating within the beauty and personal care industry by developing sensitive skincare products that cater to the specific needs of consumers with sensitive skin.
2. Natural Skincare - Disrupting the skincare industry by creating natural skincare products that avoid harsh chemicals, dyes, and fragrances, and focus on using key natural ingredients.
3. Dry Skin and Moisturizer - Exploring opportunities within the dry skin and moisturizer market by developing products that deeply moisturize and nourish the skin, specifically targeting individuals with dry skin types.