A series of Olay scrubs were recently launched by the popular skincare brand -- supplying consumers with a deep-cleansing exfoliator that not only gets rid of excess oil and cleanses the skin, but leaves it looking brighter and feeling more refreshed.
The Olay scrubs come in three variations: the Pore Perfecting Vitamin C & Dragon Fruit, Detoxifying Vitamin C & Black Charcoal, and the Daily Exfoliatior Vitamin C & Caviar Lime. In addition to featuring Vitamin C as a key ingredients, all of the Olay scrubs are formulated with hydrating silica cleansing crystals -- with disappear as the scrub is worked into the skin to gently exfoliate without being too harsh.
The ingredients that set the Olay scrubs apart, Dragon Fruit, Black Charcoal, and Caviar Lime, meanwhile work to target specific concerns. Dragon Fruit helps to reduce the appearance of pores, Black Charcoal detoxifies the skin, and Caviar Lime makes the scrub more hydrating.
Hydrating Vitamin C Scrubs
The New Olay Face Scrubs are Offered in Three Variations
Trend Themes
1. Hydrating Vitamin C Skincare - The addition of hydrating Vitamin C provides an innovative opportunity for skincare companies to target consumers looking for brighter, more refreshed skin.
2. Targeted Skincare Solutions - Formulating scrubs with specific ingredients to target skin concerns such as reducing the appearance of pores or detoxifying provides a disruptive opportunity in the skincare industry.
3. Silica Cleansing Crystals - The use of hydrating silica cleansing crystals that disappear during use provides an innovative exfoliation method for skincare companies to explore.
Industry Implications
1. Skincare - Introducing scrubs formulated with Vitamin C and targeted ingredients creates an opportunity for innovation in the skincare industry.
2. Beauty - Incorporating hydrating Vitamin C into skincare products provides a disruptive opportunity for companies in the beauty industry to appeal to consumers looking for brighter, more refreshed skin.
3. Personal Care - The use of silica cleansing crystals in scrubs provides a new and unique method of exfoliation for personal care companies to explore.