In an effort to promote OLA Poder Activo washing powder, Bolivian ad agency KEVLAR created a series of minimalist ads that feature iconic logos being destroyed. Each ad shows a different logo being desecrated with a red stain. The disgusting visual is emphasized by the caption of "For those stains that destroy your clothes."
The red splatters on the ads were positioned in order to make it seem like the logo mascots were shot or stabbed. A gory red substance emanates from a point on the body of each iconic mascot in an exuberant spray. As a result, it looks like the logo animals were ruthlessly murdered.
KEVLAR's print ads were created to emphasize the stain-removing power of OLA. The OLA Poder Activo product has a strong cleaning formula that effectively removes dirt and stains.
Desecrated Logo Ads
A Campaign for OLA Poder Activo Shows Logos Being Killed
Trend Themes
1. Minimalist Logo Destruction - Using minimalist design, ads feature iconic logos being destroyed to create a shocking visual impact.
2. Gory Imagery Marketing - Using gory red splatters and violence-themed visuals, brands create memorable and attention-grabbing advertising campaigns.
3. Stain-removal Reinvented - Innovative stain-removal products and formulas redefine the effectiveness and power of removing tough stains.
Industry Implications
1. Advertising and Marketing - The creative use of shocking and provocative imagery in advertising campaigns presents new opportunities for brands to engage with their audience.
2. Cleaning Products - Disruptive stain-removal solutions offer a new level of cleanliness and effectiveness in the cleaning products industry.
3. Graphic Design and Branding - Minimalist design approaches and provocative visuals challenge traditional branding norms and create opportunities for creative expression.