The environmentally-friendly cradle bed from New Zealand company Okooko is something out of a children's nursery rhyme.
If the famous Rockabye Baby had been sleeping on this $2,500 mattress, his landing might have been a little bit softer. Constructed of eco-friendly materials of natural latex, bamboo and wool, and with a bed frame made of sustainable wood, these could become very popular with the next generation of parents.
The store is only three months old, but locations have already expanded from New Zealand to Hong Kong and Philadelphia, with a New York location coming in the spring.
Sleep like a Green Baby
Eco Okooko Cradle
Trend Themes
1. Eco-friendly Sleep - Disruptive innovation opportunity: Develop eco-friendly sleep products for a sustainable and conscious consumer market.
2. Nursery Mattresses - Disruptive innovation opportunity: Create innovative and comfortable mattresses specifically designed for nurseries and young children.
3. Sustainable Furniture - Disruptive innovation opportunity: Design and manufacture sustainable furniture options for eco-conscious parents and consumers.
Industry Implications
1. Eco-friendly Consumer Products - Disruptive innovation opportunity: Develop a range of eco-friendly consumer products that meet the growing demand for sustainability.
2. Children's Furniture - Disruptive innovation opportunity: Create innovative and environmentally-friendly furniture solutions for children's bedrooms and nurseries.
3. Retail Stores - Disruptive innovation opportunity: Establish a chain of retail stores specializing in eco-friendly and sustainable furniture and home decor.