Dior created an oil-based fragrance version of its J’adore Touche de Parfum that releases a distinct scent when touched by human hands. The chemical reaction of the oil-based perfume and human skin unveils a unique scent that is specific to each person.
The release of this divine, oil-based fragrance elevates the entire experience of wearing a perfume. The intoxicating aroma is a combination of floral and sweet notes. The application process is also unique because instead of spraying the perfume, it is dabbed onto the skin. If the wearer chooses to massage the fragrance into their skin, the aroma will be released and is otherwise absorbed until touched at a later time.
This female-oriented perfume is a playful and exotic fragrance experience that is more experiential than most on the market.
Touch-Activated Perfumes
This Oil-Based Fragrance from Dior Releases a Scent When Touched
Trend Themes
1. Oil-based Fragrances - Creating oil-based fragrances that release a unique scent when touched by human hands presents a disruptive innovation opportunity in the perfume industry.
2. Customizable Scents - Developing perfumes that react with individual skin chemistry to unveil a personalized and unique scent offers a disruptive innovation opportunity in the fragrance industry.
3. Experiential Perfume Application - Introducing perfume application techniques that go beyond traditional spraying, such as dabbing or massaging, enhances the overall fragrance experience and offers a disruptive innovation opportunity in the beauty industry.
Industry Implications
1. Perfume - The perfume industry can explore oil-based fragrances and customizable scents to create disruptive innovation.
2. Fragrance - The fragrance industry can develop oil-based fragrances and experiential perfume application techniques for a disruptive innovation.
3. Beauty - The beauty industry can adopt customized scents and experiential perfume application techniques to foster disruptive innovation in the market.