The OhMiBod blueMotion is an app-connected intimacy toy that gives users detailed information about their own sex lives. The product itself has been on the market for some time, but at CES 2017, the company is introducing a new system to expand the OhMiBod blueMotion app. Rather than introducing an app alone, the company is looking to transform it into a platform by letting developers write their own programs into the system.
In the same way that Facebook is a platform more than an app that simply provides functions based on actions, OhMiBod hopes to give people's sex lives that same degree of control and freedom. Developers could add gamification to the OhMiBod blueMotion, for instance, or they could integrate the existing app with dating apps like Tinder or Grinder in order to add intimacy.
Intimacy Toy App Platforms
Developers can Build Software for the OhMiBod blueMotion at CES 2017
Trend Themes
1. Intimacy Toy App Platforms - App-connected intimacy toys are becoming a platform for developers to integrate gamification and dating apps to add intimacy.
2. Personalized Data in Sex-tech - Sex-tech companies are leveraging personalized data to enhance user experience and meet individual preferences.
3. Integration of Iot in Sex-tech - Sex-tech firms are using IoT technology to design connected devices and smart sex-toys to reach more consumers and provide better user experience.
Industry Implications
1. Sex-tech Industry - Developing new technologies to enhance users' sex life and meet their individual preferences.
2. Gamification Industry - Leveraging gamification to create interactive and engaging experiences for users of sex-toy apps.
3. Iot Industry - Developing connected devices and smart sex-toys using IoT technology to improve user experience and reach more potential customers.