Billie Brown and Ana Tanaka star in the Oh My Love Spring/Summer 2015 lookbook, photographed by Viktor Vauthier.
The collection, which will be available at retailers such as Topshop, ASOS and Nasty Gal, features a retro aesthetic. Hearkening back to the forgotten days of disco, the lookbook features the girls wearing sequins, roller skates and platform shoes, along with psychedelic prints and satin bodysuits. Basically all the things that you wished you could have worn back in the 1970s.
If you're a fan of David Bowie, KC and the Sunshine Band, ABBA and The Beegees, then you'll definitely appreciate the disco aesthetic found in the Oh My Love Spring/Summer 2015 collection and the colorful accompanying lookbook.
Roller Disco Editorials
The Oh My Love Spring/Summer Lookbook Stars Billie Brown and Ana Tanaka
Trend Themes
1. Retro Aesthetics - Opportunities for fashion brands to tap into the nostalgia market and create collections that revive past trends.
2. Sequin Fashion - Disruptive innovation opportunities to experiment with new and innovative ways to incorporate sequins into clothing designs.
3. Roller Skating Fashion - Brands can capitalize on the rising popularity of roller skating by incorporating roller skate-inspired fashion in their collections.
Industry Implications
1. Fashion - Fashion designers and retailers can embrace the trend of retro aesthetics in their collections and marketing campaigns.
2. Retail - Retailers like Topshop, ASOS, and Nasty Gal that carry the Oh My Love collection can capitalize on the trend of retro aesthetics and offer more options for customers interested in sequin and roller skating fashion.
3. Entertainment - Roller skating rinks and disco-themed parties can incorporate the latest sequin and roller skating fashion trends in their shows and events to add an element of authenticity.