We have seen flavored water, colored water, vitamin water and here comes Oxygen Water by OGO. OGO's bottled water is infused with 200 mg of 02 per liter. OGO is presented in beautiful round bottles with very cool logos and graphics. You can find OGO at some of the world's most upscale places like Plaza Athene Hotel in Paris, Colette Paris and Harrod's London.
Implications - With so many options available for beverages, companies in the industry are constantly looking for ways to outdo their competitors. Brands are constantly adding outrageous flavors and dressing up the product as a way to attract new consumers and keep loyal ones interested. This sort of initiative with reinvention and product packaging can be adapted by all industries looking to set the bar high.
Oxygenated Bottled Water
OGO's H20
Trend Themes
1. Oxygenated Water - The trend of incorporating oxygen into bottled water may disrupt the traditional bottled water market.
2. Premium Bottled Water - The trend of packaging bottled water in unique and appealing ways may disrupt the traditional bottled water market and capture new consumers.
3. Functional Beverages - The trend of adding functional benefits to bottled water, such as oxygen infusion, may disrupt the traditional bottled water market and cater to health-conscious consumers.
Industry Implications
1. Beverage Industry - Incorporating innovative features and packaging could help brands in the beverage industry differentiate themselves from competitors.
2. Luxury Hospitality Industry - Providing unique and high-end bottled water options may enhance the customer experience and add to the overall luxury brand image in the hospitality industry.
3. Health and Wellness Industry - Functional bottled water with added benefits, such as oxygen infusion, could disrupt the traditional bottled water market and attract health-conscious consumers in the health and wellness industry.