The new Volkswagen ad by Ogilvy South Africa eats up competitors with their edible advertisement. The company tried to come up with a way to send the carnivorous message that Volkswagen ate up the road. The result is quite literal.
The ingredients for the ad are listed as "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine." Ogilvy South Africa isn't lying when they say this ad is available for consumption. If you want to know what it's like to "eat up the road," then this notice is the closest you'll get without breaking your teeth. Volkswagen does a great job with creativity, as it is not common for an ad to be both consumed mentally as well as physically.
Edible Ads
The New Volkswagen Ad by Ogilvy South Africa Eats Up Competitors
Trend Themes
1. Edible Advertising - The Volkswagen ad demonstrates the trend of creating edible advertisements, which engage consumers in a unique and interactive way.
2. Carnivorous Messaging - The Volkswagen ad showcases the trend of using carnivorous messaging to create a memorable and impactful brand message.
3. Multi-sensory Marketing - The Volkswagen ad highlights the trend of incorporating multiple senses, like taste and sight, to enhance brand experiences.
Industry Implications
1. Automotive - The automotive industry can explore edible advertising to create immersive marketing campaigns and enhance brand engagement.
2. Advertising and Marketing - The advertising and marketing industry can adopt carnivorous messaging techniques to create attention-grabbing and memorable campaigns.
3. Food and Beverage - The food and beverage industry can embrace the concept of multi-sensory marketing by incorporating taste and visual elements into their promotions.