Famed luxury streetwear label Off-White is expanding its selection of offerings for the summer with a range of new releases, including an Off-White swimwear collection that's set to launch on July 14th in-stores and online.
The collection is officially dubbed 'SWIM,' maintaining the label's love of simplistic branding that makes a statement. A number of different swimwear styles are offered in the collection, including blue and white bikinis and one-pieces. On the different styles, Off-White's branding is included in small black lettering, along with the word "PATTERN."
In addition to the bathing suits themselves, the SWIM collection includes a number of casual beach styles, such as lightweight linen shirts and shorts, as well as a "MYKONOS" hoodie.
Luxe Streetwear-Branded Swimwear
The New Off-White Swimwear Collection Boasts Colorful Prints
Trend Themes
1. Luxe Streetwear-branded Swimwear - Opportunity for luxury streetwear brands to expand into the swimwear market with branded collections.
2. Colorful Prints - Potential for swimwear brands to incorporate bold and vibrant prints into their collections for added visual appeal.
3. Simplistic Branding - Opportunity for brands to utilize minimalistic and subtle branding on swimwear to create a unique statement.
Industry Implications
1. Luxury Streetwear - Disruptive innovation opportunity for luxury streetwear brands to diversify their offerings by introducing swimwear collections.
2. Swimwear - Potential for swimwear brands to explore collaborations with streetwear labels to create fashionable and branded swimwear options.
3. Beachwear Fashion - Opportunity for casual beachwear brands to incorporate swimwear styles into their collections, offering a complete beach-ready wardrobe.