Off-White's founder, Virgil Abloh has had an influential year after collaborating with brands like Vans, Umbra and Nike but more recently, the designer has undertaken an unconventional project after partnering with Gorg, to introduce Off-White marker pens.
This product may appeal to the designer seeking inspiration to complete a project, or, for an individual looking to enhance their coloring game. This six-piece set includes black, blue, white, orange, yellow and red, with each color boldly printed on the pen inside of Off-White's signature quotation marks. Although unconventional, this partnership demonstrates that design collaborations are not limited to apparel collections while highlighting the versatility of the Off-White brand.
The Off-White marker pens are available online for $142.
Designer Coloring Pens
These Off-White Marker Pens Hope to Inspire Designers to Create
Trend Themes
1. Designer Coloring Pens - Creating art through designer coloring pens presents a disruptive innovation opportunity for the art supplies industry.
2. Design Collaborations - Expanding design collaborations beyond apparel collections can lead to disruptive innovation opportunities in various industries.
3. Enhanced Coloring Experience - Improving coloring techniques and tools, such as Off-White marker pens, opens up disruptive innovation possibilities within the art and hobby industry.
Industry Implications
1. Art Supplies - The art supplies industry can tap into the emerging trend of designer coloring pens to offer unique and high-end products.
2. Fashion and Design - The fashion and design industry can explore disruptive innovation opportunities by expanding collaborations into non-traditional product categories like marker pens.
3. Hobby and Craft - The hobby and craft industry can benefit from providing customers with enhanced coloring experiences by offering innovative coloring tools like Off-White marker pens.