An exciting upcoming collaboration between OFF-WHITE, BRAUN and Dr Martens will yield a stylish pair of boots. The footwear is related to an upcoming event to be held by OFF-WHITE and Virgil Abloh in Korea with retailer Boon The Shop. The in-store events at Boon The Shop will include OFF-WHITE's SS16 collection and some limited run collaborations such as the one with BRAUN and Dr Martens.
The only piece revealed so far, the boots are navy and features red detailing and laces. The shoes will be available at the Boon The Shop presentation after April 7, 2016.
In a recent Instagram post on the OFF-WHITE account, BRAUN is described as a "consumer products company of the Functionalist school of design."
Cobranded Functionalist Boots
The OFF-WHITE Dr Martens BRAUN Collaboration Will Yield New Kicks
Trend Themes
1. Co-branding - The collaboration between OFF-WHITE, BRAUN, and Dr Martens showcases the trend of co-branding, creating opportunities for businesses to leverage each other's brand equity.
2. Limited Edition Collaborations - The limited run collaborations like the one between OFF-WHITE, BRAUN, and Dr Martens highlight the trend of exclusive partnerships, opening up possibilities for unique and highly sought-after products.
3. Fashion Event Experiences - The in-store events at Boon The Shop featuring OFF-WHITE's SS16 collection and collaborations with BRAUN and Dr Martens demonstrate the trend of immersive fashion event experiences, presenting opportunities for businesses to engage customers in memorable and interactive ways.
Industry Implications
1. Fashion - The collaboration between OFF-WHITE, BRAUN, and Dr Martens falls within the fashion industry, giving businesses in this sector the chance to explore co-branding and limited edition collaborations.
2. Retail - The exclusive release of the boots at the Boon The Shop presentation highlights the retail industry's potential for hosting fashion event experiences and driving customer engagement.
3. Consumer Products - BRAUN's involvement in the collaboration showcases the consumer products industry's focus on functionalist design, presenting opportunities for businesses to incorporate this approach into their product offerings.