For the ultimate fan of the high performance car company, there is no resource more complete or more lavish than the Official Ferrari Opus which has been published by Kraken Opus and is set to be unveiled at the upcoming 2011 Melbourne Grand Prix.
With a staggering retail price of $275,000, the Official Ferrari Opus is a 37kg book that contains over 200,000 pages and 2,000 images. For those who live and breathe Ferrari, the book will include exclusive interviews, never-before seen photoshoots and extremely rare historical images.
Although the book has a price that is roughly commensurate to an actual Ferrari car itself, it isn't hard to believe that there will be a lot of car enthusiasts itching to get their hands on this exclusive tome.
Super Automobile Anthologies
The Official Ferrari Opus is the Company's Ultimate Reference Tool
Trend Themes
1. Luxury Collectible Books - There is a growing trend towards producing exquisite and expensive books tailored to wealthy demographic subsets.
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Industry Implications
1. Publishing - Publishers can explore new revenue streams and market opportunities by producing high-end limited-edition books for elite audiences.
2. Automotive - Luxury car manufacturers can enhance brand loyalty and offer unique merchandise to ultra-enthusiasts by creating collector items such as exclusive books, artwork and other novelty items.
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