The recently released Official Crown of Laurel Summer 2012 Collection demonstrates the brand's ability to apply its style to designing t-shirts, in addition to headwear.
The new collection features a variety of baggy t-shirts in unusually vibrant colors. Boasting the brand's logo in various fonts and designs, the t-shirt collection complements the brand's headwear style. From firetruck red to eggplant purple and chocolate brown, the collection offers a wide selection of shirts to stay stylish this summer.
The models in the look book are all young and hip and acting very playful. The carefree designs are appropriately complemented by the cameras, toy water guns and colorful backdrops. The Official Crown of Laurel Summer 2012 Collection is definitely turning up the heat.
Playful Urban Fashion
The Official Crown of Laurel Summer 2012 Collection Boasts Vibrant Colors
Trend Themes
1. Vibrant T-shirt Collections - An emerging trend in the fashion industry where brands are expanding their product offerings to include bold and colorful t-shirts alongside their traditional items, creating new opportunities for self-expression and style.
2. Playful Branding - A trend in the fashion industry where brands incorporate playful elements such as toy props, colorful backdrops, and energetic models to create a carefree and youthful aesthetic, presenting an opportunity for brands to connect with a younger audience.
3. Summer Style Statement - A trend in the fashion industry where brands design collections specifically tailored for the summer season, offering a wide selection of stylish options for customers to stay fashionable and comfortable during the hot months, presenting a potential market opportunity for brands to cater to seasonal demand.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of vibrant t-shirt collections by expanding their product offerings and leveraging bold and colorful designs to attract new customer segments and increase sales.
2. Advertising and Marketing - Advertising and marketing agencies can explore the trend of playful branding by helping fashion brands create visually engaging campaigns that incorporate fun and lighthearted elements, targeting a younger demographic and enhancing brand visibility.
3. Retail - The retail industry can capitalize on the summer style statement trend by curating and promoting collections specifically designed for the summer season, attracting customers looking for fashionable and seasonally appropriate clothing options.