Thanks to the rise of co-working spaces, office pop-ups are becoming as common as pop-up retail shops—and WeWork teamed up with influencer shopping platform LiketoKnow.it to offer the best of both worlds.
The collaborative pop-up workplace that is now set up in London is entirely shoppable through the LiketoKnow.it app and artfully styled with "Instagrammable furniture and accessories" from brands like Urban Outfitters. As described on the office pop-up's site, the "space was curated with influencers in mind."
Those who happen to be in London this January while the pop-up workspace is around are able to secure a free spot, which will grant them access to a full day in the space for working, networking, taking meetings and perhaps even shopping.
Shoppable Office Pop-Ups
WeWork Teamed Up with Influencer Shopping Platform LiketoKnow.it
Trend Themes
1. Co-working Pop-ups - Opportunity for brands and co-working spaces to collaborate on pop-up workspaces that are shoppable and Instagrammable.
2. Influencer Shopping Platforms - Rise of influencer shopping platforms like LiketoKnow.it offer opportunities for businesses to curate and showcase products in unique and engaging ways.
3. Instagrammable Workspaces - Growing demand for aesthetically pleasing workspaces that are designed with social media in mind, providing opportunities for furniture and accessory brands to target this market.
Industry Implications
1. Co-working Spaces - Co-working spaces can explore partnerships with brands to create visually appealing and shoppable pop-up workspaces.
2. Retail - Retail industry can leverage influencer shopping platforms to collaborate with influencers and promote products in a more immersive way.
3. Furniture and Accessories - Furniture and accessory brands can tap into the trend of Instagrammable workspaces by offering visually appealing products for office spaces and targeting the influencer market.