Virgil Abloh’s legacy continues to live on through Off-White™ and Louis Vuitton’s recent releases. For Off-White™’s Fall/Winter 2022 campaign, the brand taps photographer Rafael Pavarotti and art and image director, Ib Kamara, in order to explore the Moroccan city of Chefchaouen.
"The city of Chefchaouen was key as a deeply historical old town with a very surreal point of view and notoriety. Apparently, it began to paint itself blue as an omen to bring water to the area; it’s about nourishment, growth, survival and development. The initiative and ambition of the local culture to paint the built environment blue is profound. Broad brush strokes of varying shades of blue, ultramarine and indigo refrigerate this exceptionally hot city," said the brand in a statement.
Off-White™’s forthcoming collection features bags, bomber jackets, skiwear-inspired pants, and subverted workwear pieces. Skateboarding references appear throughout the range, most explicitly on a blue shirt and a pair of baggy black pants. Additional highlights include soft flannels, pleated skirts, tank tops, a range of sunglasses, and more.
The Off-White™ Fall/Winter collection is available online and at Off-White™’s retail stores.
Color-Focused Luxury Apparel
Off-White™'s Fall/Winter Collection Explores the City of Chefchaouen
Trend Themes
1. Color-focused Apparel - The use of color as a primary design element in luxury apparel is a growing trend that emphasizes creativity, uniqueness, and boldness in fashion.
2. Sustainable Skiwear - Sustainable materials and manufacturing processes are being used to create eco-friendly skiwear that reduces negative impacts on the environment while still being functional and fashionable.
3. Skateboarding-inspired Fashion - Skateboarding-inspired style is gaining popularity in the fashion industry with designs that incorporate streetwear, bold graphics, and oversized silhouettes.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can benefit from incorporating unconventional and playful colors into their designs, unlocking the potential to create unique pieces that appeal to a broader audience.
2. Sportswear - Sustainable materials and practices in sportswear can help mitigate the industry's environmental impact, creating a win-win situation for both the fashion and sports industries.
3. Streetwear - Including elements from skateboarding culture in fashion can help create a vibrant, urban-inspired look, drawing in new audiences and demographics.