The Odin Pop-Up Shop reinterprets the popular temporary storefronts that have been embraced by businesses both big and small. Located in the East Village of New York City, it is part store and part art installation. The high-end perfume retailer commissioned Brooklyn art duo Snarkitecture, known for such installations as Dig and the Box/Box residence, to create an engaging interior design that would intrigue visitors over a six-week period.
Snarkitecture decided to fill the 350 feet wide space of the Odin Pop-Up Shop with molds of their fragrance bottles. Cast in gypsum cement, the molds look like ghostly versions of Odin's products. 1,500 of these cement creations were hung from the ceiling and fixed to the ground, creating an 'escape,' as Snarkitecture partner Alex Mustonen says.
Ghostly Fragrance Temp Store
The Odin Pop-Up Shop is Filled With Molds of Their Perfume Bottle
Trend Themes
1. Pop-up Art Installations - Creating interactive and visually appealing pop-up shops is a trend that can be adapted by businesses of all industries to attract consumers and create a unique shopping experience.
2. Sculptural Design Elements - Incorporating unique and artistic design elements into physical spaces, such as the molds created by Snarkitecture, can make a lasting impression on customers and set a business apart from competitors.
3. Use of Gypsum Cement - Exploring the use of novel materials, like the gypsum cement used in the Odin Pop-Up Shop, can open up opportunities for businesses to experiment with new aesthetics and product designs.
Industry Implications
1. Retail - Incorporating artistic elements and interactive experiences into physical retail spaces can improve overall customer engagement and shopping experiences, ultimately leading to increased sales.
2. Fragrance - Fragrance companies can consider using unique design elements, like the molds created by Snarkitecture, to set their products apart and create a memorable brand experience for customers.
3. Art and Design - Art and design studios can leverage their expertise to collaborate with businesses to create immersive and unique pop-up installations that drive traffic and generate buzz around a brand or product.