Dynamically mixing nostalgia and high fashion, this October 2012 W Magazine editorial is titled 'A Modest Proposal.'
Playing with vintage ideals, this spread was captured by photographer Michael Thompson. He succeeds in creating portraiture that showcases spanning landscapes in the background of this high-fashion editorial. Styled by Edward Enninful, each model sports pieces from the Fall 2012 collections that seem the attire of distinguished family of La Belle Époque.
The editorial boasts a diverse modelling cast that creates the perfect conditions for showcasing vintage-inspired fashion for a range of ages. Each frame is a monochromatic display of chic classic wear with a feel of nostalgia for a more simple time. 'A Modest Proposal' features pieces by the design houses of Louis Vuitton, J. Mendel and Lanvin.
Vintage Family Portraiture
The October 2012 W Magazine 'A Modest Proposal' Editorial is Antique
Trend Themes
1. Vintage-inspired Fashion - The blend of high fashion and nostalgia to create a timeless look, presenting great opportunities for fashion brands to create lines of appealing retro fashion for various generations.
2. Family Portrait Photography - The use of family portrait photography to uniquely display high fashion with a classic and timeless look, creating opportunities for marketing departments in the fashion industry to produce eye-catching and unusual campaigns.
3. Monochromatic Displays - Monochromatic displays creating a chic and sophisticated look, encouraging brands in the fashion industry to experiment with different color schemes in their pieces.
Industry Implications
1. Fashion Industry - Fashion houses can benefit from this trend by creating a line of clothing and accessories that blend classic, timeless pieces with current trends to attract buyers of all generations.
2. Photography Industry - Marketing departments of fashion brands could incorporate family portrait photography in their campaigns, thereby providing opportunities for photographers to develop a unique style that particularly caters to the fashion industry.
3. Design Industry - This trend presents opportunities for graphic designers to experiment with creating unique and interesting layouts incorporating monochromatic displays into art designs, fashion advertisements, editorials, and beyond.