Today, objects are more valuable if they are capable of serving purposes other than the obvious; take the Objekten Keyring as the perfect example. Although it is clearly made to keep keys in order as well as easily accessible and recognizable, it doubles as a handy iPhone stand for those moments when such a thing is needed. Considering that keys are often on hand when on the go, the Objekten Keyring ensures that people are prepared for a situation when distraction or entertainment is desired.
Designed by Alain Berteau, the Objekten Keyring is made out of leather, which has rough edges in part because its recycled and is split in the middle. When one of the bands is popped back, a notch is revealed for the smartphone.
Smartphone Stand Key Holders
The Objekten Keyring by Alain Berteau Serves a Dual Purpose
Trend Themes
1. Multipurpose Key Holders - As the demand for versatile products increases, the creation of multipurpose key holders that offer added value, such as smartphone stands, could disrupt the market.
2. Sustainable Accessories - As consumers become more environmentally conscious, the demand for sustainable and recycled materials in accessories like the Objekten Keyring presents an opportunity for disruption in the fashion industry.
3. On-the-go Entertainment - As people look for ways to stay entertained on the go, creating accessories like the Objekten Keyring, that offer entertainment features, such as a smartphone stand, presents an opportunity for disruption in the tech industry.
Industry Implications
1. Fashion Accessories - The creation of sustainable and multipurpose accessories like the Objekten Keyring presents an opportunity for disruptive innovation in the fashion industry.
2. Technology Accessories - As smartphone usage continues to rise, the demand for accessories like the Objekten Keyring, that offer added value such as smartphone stands, presents an opportunity for disruption in the tech industry.
3. Retail - As the demand for multifunctional products grows, offering products like the Objekten Keyring that serve a dual purpose, presents an opportunity for disruptive innovation in the retail industry.