The OBEY Women's Fall 2014 collection signals the brand's dive into more "technical" product. Though the brand continues to provide its signature military basics and strong graphic design, this collection is largely dedicated to experimentation.
First and foremost, the brand experiments with classic outwear; for example, this collection offers its military bomber jacket in a longer length silhouette, along with an innovative reversible bomber jacket. The dresses in the collection display an amazing range of fabrics, cuts and styles, from baby doll fit to midi length dresses. Each piece has been treated with artisan craft techniques to achieve the high-quality dyes and graphics. Overall, the collection stays committed to the brand's ethos of good quality and design, even while introducing new elements.
Meanwhile, this season's OBEY Artist series comes to us by way of the talented tattoo artist Minka Sicklinger. Her hand-drawn illustrations can be found on everything from T-shirts to jewelry.
Chicly Understated Streetwear
The OBEY Women's Fall 2014 Branches Out of Its Comfort Zone
Trend Themes
1. Technical Streetwear - The OBEY Women's Fall 2014 collection experiments with more 'technical' product, creating opportunities for brands to expand their range of streetwear offerings.
2. Innovative Outerwear - The collection offers a longer length silhouette and reversible bomber jacket, signaling a trend towards more functional and versatile outerwear.
3. Artisanal Craft Techniques - The use of artisanal craft techniques to achieve high-quality dyes and graphics in the OBEY Women's Fall 2014 collection indicates a growing interest in unique and personalized pieces.
Industry Implications
1. Streetwear Fashion - Fashion brands can capitalize on the trend towards more functional and versatile streetwear, as seen in the OBEY Women's Fall 2014 collection.
2. Outerwear Manufacturing - Manufacturers can innovate in the outerwear industry by creating pieces that are reversible or have longer silhouettes, based on the OBEY Women's Fall 2014 collection.
3. Artisanal Craftsmanship - The use of artisanal techniques in the OBEY Women's Fall 2014 collection creates opportunities for artisans and craftspeople to offer personalized and unique pieces in the fashion industry.