The OBEY Summer 2011 collection for menswear gets a splash of color to brighten up the casual ensembles.
The line features muted blues, coral, raffia and more. The styling is kept simple with just some graphic tees, surfer-dude tanks and relaxed shorts. There's some mid-90s influence in the washed denim button-up shirts and jean jackets. The designers of OBEY admit that it may be a bit boring, but it's suited for guys who are looking for good-quality basics at a decent price. Each season, OBEY tries to come up with a different theme for the line, and the paint-splattered lookbook definitely conveys casual painter-style looks that are laid-back and cool.
The OBEY Summer 2011 collection is a throwback to 90s fashion with a splash of modern colors.
Paint-Splattered Lookbooks
The OBEY Summer 2011 Collection Gets a Splash of Color
Trend Themes
1. Throwback Fashion - Opportunity for brands to incorporate nostalgic elements from past eras into their collections.
2. Colorful Menswear - Demand for vibrant and bold colors in men's fashion as a way to express individuality.
3. Casual Painter-style Looks - Emergence of relaxed and laid-back fashion inspired by the artistic aesthetic of painters.
Industry Implications
1. Fashion and Apparel - Brands can experiment with throwback fashion and incorporate bold colors to appeal to the modern consumer.
2. Streetwear - Opportunity for streetwear brands to create casual and artistic-inspired looks that resonate with urban consumers.
3. Menswear - The menswear industry can tap into the demand for colorful and expressive clothing options that go beyond traditional styles.