The Oakley store design was the brainchild of Suyama Peterson Deuchi (exterior design) and Valerio (interior design). First created for the New York City store, this prototype was quickly adapted for locations nationwide.
The exterior facade was comprised of a series of fractured planes, as well as an obvious logo statement to attract the interest of shoppers and passers-by. The exterior complements the fast-paced, industrial environment of NYC's fifth avenue, where the store is located.
The interior features a display, designed by Moment Factory, of 27 LCD screens along the ceiling, offering a unique perspectives from shoppers the second they enter the store. Not only is it affixed to an interesting vantage point, the ceiling display also ensures the space is dynamic from every corner.
LCD Ceiling Displays
The Oakley Store Display Features 27 LCD Screens
Trend Themes
1. Ceiling Display Trend - The incorporation of LCD screens on ceilings for an elevated shopping experience.
2. Experiential Design Trend - Designing stores to offer unique and immersive experiences that engage customers.
3. Dynamic Space Trend - Creating dynamic store spaces that utilize technology to enhance the customer experience.
Industry Implications
1. Retail Industry - Incorporating innovative store designs and technologies to enhance the shopping experience.
2. Technology Industry - Developing new technologies and installations for use in retail stores.
3. Hospitality Industry - Adopting similar experiential design tactics for hotels, restaurants, and other hospitality spaces.