Oakley Factory Team is a branch label created by the collaborative efforts of Oakley and Brain Dead -- it first launched back in 2022 highlighting futuristic footwear. Every seasonal range boasts a unique design language with an otherworldly theme. This season, the brand describes the Spring/Summer 2024 series as "An exploration of uncharted territories and vibrant palettes inspired by techno-utopian landscapes."
The silhouettes are familiar this time around, featuring pieces such as the squishy foam miles and flesh sandals that are joined by newly made sneaker designs. Some of the notable cues for the season include the metallic overlays and pastel tonal palette. A unique material that is spotlighted this season is the use of ostrich leather.
Futuristic Metallic Technical Capsules
Oakley Factory Team Presents its SS24 Collection
Trend Themes
1. Futuristic Footwear Designs - Opportunities for integrating innovative materials and metallic accents in footwear designs for a futuristic touch.
2. Techno-utopian Themes - Exploring vibrant palettes and design languages inspired by techno-utopian landscapes for creative collections.
3. Unique Material Spotlight - Showcasing the use of unconventional materials like ostrich leather to enhance product uniqueness and luxury aesthetics.
Industry Implications
1. Fashion and Apparel - Incorporating futuristic elements and metallic accents in clothing and accessories for avant-garde fashion statements.
2. Footwear Design - Exploring innovative sneaker designs with metallic overlays and pastel tonal palettes to attract tech-savvy consumers.
3. Luxury Goods - Leveraging unique materials such as ostrich leather to create premium, exclusive products that cater to niche markets.