Brands are increasingly giving power over to their customers to design the products that they want to buy, and the Oakley custom program is the latest program to join in on the fun. Consumers are given the power to create custom glasses with a personalized ID.
Users can design their own shades from a selection of different customization options including a wide variety of frame styles and lenses. Personalized messages or an MLB logo can also be added to each design. Giving customers this much power over product design helps brands to augment people's personal style instead of dictating it.
The Oakley Custom Program is in full swing now on the Oakley website, so put on your creative hat and get to work creating your own personal Oakley shades.
Personalized Sport Shades
The Oakley Custom Program Lets You Design Your Glasses
Trend Themes
1. Customization of Products - Brands are giving customers the power to design their own products, creating opportunities for disruptive innovation in the customization industry.
2. Personalized Accessories - Consumers are increasingly seeking personalized products, presenting disruptive innovation opportunities in the accessories market.
3. Empowering Customers - Giving customers the ability to design their own products empowers them and provides disruptive innovation opportunities for brands in various industries.
Industry Implications
1. Eyewear - The personalized sport shades trend presents disruptive innovation opportunities in the eyewear industry.
2. Fashion - The customization trend can disrupt the fashion industry by offering personalized accessories, like sport shades.
3. E-commerce - The Oakley custom program, and similar initiatives, are driving disruptive innovation in the e-commerce industry by empowering customers to personalize their purchases.