Ginkgo B's concept for Nymphe fragrance packaging was developed to contain a hypothetical cologne that emits a natural aroma. In order to communicate hints of fresh outdoor air, the designer infused the product's wrapper with references to insets, earthy textures and the vessel of new life.
Egg packaging elegantly emulates the shape of the oval shell that houses the embryo of a bird or a reptile. It's been given an exaggerated tip for aesthetic drama and a glossy and translucent finish to conceal the pump mechanism inside. Some pattern was also added to Nymphe fragrance packaging in the form of irregular white lines that copy the cracking formations of a hatching egg. Behind the dragonfly logo, the specific type of scent inside of the bottle remains a mystery until you pop it open.
Eggy Perfume Bottles
Nymphe Fragrance Packaging Has a Natural Shape to Reference an Organic Scent
Trend Themes
1. Organic Packaging - Opportunity for creating packaging designs that emulate the natural shapes and textures of organic materials to enhance the consumer's sensory experience.
2. Concealed Mechanisms - Opportunity to incorporate innovative pump mechanisms that are hidden within the packaging to create a sleek and seamless aesthetic.
3. Mysterious Product Identity - Opportunity to create intrigue and anticipation by concealing the specific product identity until the packaging is opened.
Industry Implications
1. Fragrance - Disruptive innovation opportunity in the fragrance industry to create unique and immersive packaging experiences that enhance the product's scent.
2. Cosmetics - Opportunity to revolutionize cosmetics packaging by incorporating elements of nature and concealment to create a luxurious and mysterious brand experience.
3. Luxury Goods - Disruptive opportunity in the luxury goods industry to create packaging designs that evoke a sense of elegance, sophistication, and exclusivity through organic shapes and concealed mechanisms.