This black and white grid is compilation of 10,000 tweets and is known as the NYC Twitter map. Programmer Eric Fischer wanted to run an experiment to see how active civilians of New York were using social media during their daily routines. The project extended from May 2011 until this January and Fischer used geotags from Twitter to construct his information.
The darker areas show the more tweet-sensitive spots which can be traced and hopefully recognized by viewers as spots that most social media bugs tend to gravitate too. Social media maps such as this one would be a great tool that businesses could use for marketing and product placement purposes. The NYC Twitter map is one of many for Eric Fischer and he wishes to find a way to get this information more quickly in the future.
Social Media-Tracking Maps
The Eric Fischer NYC Twitter Map Shows Tweet-Sensitive Zones
Trend Themes
1. Social Media-tracking Maps - Opportunity for businesses to leverage social media maps for targeted marketing and product placement.
2. Tweet-sensitive Zones - Identification of tweet-sensitive zones presents opportunities for businesses to enhance customer engagement and tailor advertising strategies.
3. Real-time Social Media Analytics - Advancements in gathering and analyzing social media data in real-time offer businesses the chance to make data-driven decisions and respond to trends more quickly.
Industry Implications
1. Digital Marketing - Integration of social media-tracking maps can revolutionize digital marketing strategies by providing insights into target audience behavior and preferences.
2. Location-based Advertising - Tweet-sensitive zones can be leveraged by location-based advertisers to deliver targeted ads to consumers based on their real-time social media activity.
3. Data Analytics - The need to process and analyze large volumes of social media data in real-time creates an opportunity for data analytics companies to provide cutting-edge solutions in this area.