Nike celebrates New York's streetball scene with the new NY vs NY colorway of the iconic Dunk Low sneaker model. The name of the latest update nods to the annual Nike blacktop tournament that gathers some of the most talented high schoolers in the city.
In terms of the actual shoe design, the upper is detailed in a smooth militaristic green hue with white pebbled leather overlaying on top. This can be seen at the eyestays, the heels, heel tab, and the mudguards. As another notable touch of contrast, there is bright orange that makes its way onto the tongue tabs, the gradient tonal Swoosh branding, and embroidery that reads "NY vs Ny" before it is rounded out with heel tab branding.
Streetball-Inspired Sneaker Models
Nike's Dunk Low Gets a Notable NY vs NY Colorway Design
Trend Themes
1. Streetball-inspired Sneaker Models - Sneaker brands could explore streetball-inspired designs to cater to the growing market of streetwear enthusiasts.
2. Regional and Cultural Nods in Sneaker Design - Sneaker brands could create designs that pay homage to different regions and cultures, providing a more personalized and authentic experience for consumers.
3. Incorporating Competition Themes in Sneaker Design - Sneaker brands could draw inspiration from popular competitions and tournaments to incorporate unique design features that resonate with consumers who are passionate about the games or sports involved.
Industry Implications
1. Sportswear and Athletic Footwear - Sportswear and athletic footwear brands should explore innovative designs that cater to the ever-changing preferences of consumers, particularly those who embrace streetwear culture.
2. Streetwear Fashion - Streetwear fashion brands could create collaborative lines with sneaker companies to bring new and unique designs to the market that combine both fashion and function.
3. Athletic Competitions and Tournaments - Athletic competitions and tournaments could explore sponsorships or collaborations with sneaker brands to create shoe designs that capture the spirit and excitement of the events, while also providing a unique branding opportunity for both parties involved.