True wireless earbuds have become essential for many consumers but often come with a steep price point, so the Nuranow program has been created by the company to help make premium audio equipment more accessible.
The program will enable consumers to receive a smaller version of the brand's NuraBuds that are like an entry-level version of the original, while still maintaining a series of must-have features. Users can enjoy up to four-hours of listening per charge, which is pushed up by an additional 10-hours with the accompanying carrying case.
The Nuranow program is priced at $5 per month with a $19 upfront setup fee, while the brand's Nuraphones and NuraLoop can also be accessed via the program for $10 and $8 per month, respectively, with higher upfront fees.
Wireless Earbud Rental Programs
The Nuranow Program Allows Consumers to Rent Headphones
Trend Themes
1. Wireless Earbud Rental Programs - More companies will develop rental programs for high-end wireless earbuds to make premium audio equipment more accessible.
2. Entry-level True Wireless Earbuds - Companies will develop more entry-level versions of high-end true wireless earbuds to cater to price-sensitive consumers.
3. Subscription-based Audio Equipment Services - More brands will introduce subscription-based services for audio equipment to increase accessibility and create a steady stream of revenue.
Industry Implications
1. Consumer Electronics - Companies in the consumer electronics industry can benefit from developing rental programs, entry-level products, and subscription-based services for wireless earbuds and other audio equipment.
2. Music Streaming Services - Music streaming services can leverage rental programs and subscription-based services for audio equipment to increase user engagement and loyalty.
3. Telecommunications - Telecommunications companies can offer rental programs and subscription-based services for wireless earbuds as an add-on service to attract and retain customers.