Eccentric Billionaire Runways

The Nuno Gama Spring/Summer 2013 Collection Exudes Sophistication

The Nuno Gama Spring/Summer 2013 menswear collection takes its inspiration from urban nobility in the city of Lisbon, Portugal. Displaying a wide variety of aristocratic styles, the designer presents a wardrobe sure to be worn by the eccentric billionaire to whom money is no object.

Entitled Principe Real, this elegant collection transitions from day to evening showcasing the perfect mix of beach attire, sportswear and formalwear. Whether relaxing on his yacht, getting ready to cruise on his motorcycle or just attending an exclusive party, the designer's target consumer is sure to be the center of attention in these sophisticated and showstopping garments.

Exuding the air of an urban monarch, the models in the Nuno Gama Spring/Summer 2013 runway show marries the wow factor with function and impeccable craftsmanship. From body-conscious shapes to perfect tailoring, this lavish collection is the epitome of wealth and status.
Trend Themes
1. Aristocratic Fashion - Design and produce clothing that blends popular urban styles with aristocratic themes suitable for the ‘eccentric billionaire’.
2. Luxe Sportswear - Design and produce sportswear that communicates luxury and wealth suitable for the ‘urban monarch.’
3. Day-to-evening Fashion - Create outfits that flawlessly transition from day to night for the extremely wealthy who entertain at exclusive parties.
Industry Implications
1. Fashion - The fashion industry can leverage this trend by designing clothing, sportswear, and accessories for the extremely wealthy.
2. Luxury Goods - The luxury goods industry can benefit from the trend by creating bespoke and opulent products targeting the ‘urban monarch’ consumer.
3. Event Planning - The event planning industry can incorporate the trend by catering to the ‘eccentric billionaire’ clientele who throw exclusive and lavish parties.

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