Junkyard Fashiontography

Edita Vilkeviciute Spices it up for the Numero Tokyo July 2010 Spread

The Numero Tokyo July 2010 spread is designer grunge at its finest with femme fatale Edita Vikeviciute spicing up every page. Coming across this editorial felt like hitting a gold mine -- it's too stupendous for words.

Where do you even begin when the shoot is filled with a hot model donning Chanel, Balenciaga, Balmain, Alexander Wang and Alexander McQueen? You start with the fact that Edita Vikeviciute is in a deserted junkyard making grunge look fashionable. The Numero Tokyo July/August 2010 spread even makes the dump look desirable.
Trend Themes
1. Designer Grunge - Opportunity for fashion brands to incorporate grunge elements into their designs for a unique and edgy aesthetic.
2. Junkyard Fashion - Potential for photographers and stylists to create fashion editorials in unconventional locations, like junkyards, for a visually captivating and gritty look.
3. Model as Femme Fatale - Chance for fashion photographers to capture the allure and mystique of femme fatale characters through high-fashion editorials featuring strong and empowered female models.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of designer grunge to attract a younger, alternative demographic.
2. Photography - Photographers can explore shooting fashion editorials in unconventional locations, such as junkyards, to create visually striking images.
3. Modeling - Models can embrace their inner femme fatale characters and showcase their versatility by portraying strong, confident, and seductive personas in high-fashion shoots.

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