'New Balance,' the American sports footwear brand, has debuted a new 70s-inspired sneaker named the 'Numeric 440.' This shoe features a monochromatic colorway with a black base and subtle white trims on each part of the body. The upper and tongue are made out of all-black breathable mesh with stitched white accents, and the heel features a solid-black, equally breathable rubber wedge.
The 'N' logo from New Balance appears in flat-black on the upper, while the 'NB 440' logo is placed on the tongue and the full 'New Balance' name can be seen on the top of the heel. The sneaker boasts a high collar and an elongated, thin silhouette reminiscent of the sports shoes of the 1970s. The New Balance Numeric 440 retails for $90 USD and can be found online or in-store at New Balance-licensed retailers.
Monochrome Skate Shoes
The 'Numeric 440' is a 70s-Inspired Black and White Shoe from 'New Balance'
Trend Themes
1. Monochromatic Sneakers - There is an opportunity for athletic footwear brands to create more monochromatic sneakers with subtle accents to tap into the minimalist fashion trend.
2. 70s-inspired Silhouettes - Athletic footwear brands can tap into the nostalgia trend by creating sneakers with elongated, thin silhouettes reminiscent of sports shoes from the 1970s era.
3. Breathable Mesh Material - Sports footwear companies can innovate by designing sneakers with breathable materials like mesh for greater comfort and better breathability.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can capitalize on the minimalist fashion, nostalgia, and comfort trends by incorporating monochromatic colorways, 70s-inspired silhouettes, and breathable mesh materials for their sneakers.
2. Fashion - Fashion companies can seize on the trend towards minimalism and combine it with nostalgia by creating monochromatic clothing lines inspired by 70s fashion.
3. Sports Equipment - Sports equipment manufacturers can incorporate breathable materials like mesh into their products to better cater to athletes looking for comfort in their gear.