The lingerie startup 'Naja' recently launched its 'Nude For All' collection, which aims to change the fashion industry's definition of nude. While other brands have made an effort to offer garments in a wider range of skin-matching hues, Naja is working to ensure that women on both ends of the spectrum can find pieces that work for their bodies.
The Nude For All collection consists of seven different hues that are meant to match the fairest skin tones, the darkest skin tones and nearly everything in between. For now, the collection include three styles of seamless underwear in sizes XS to XXL and one bra in cup sizes A-DDD. The company is celebrating the launch of the new collection by showcasing its garments on 10 different non-models. Not only do the women in the ads represent a wide range of skin tones and body types, but they are also successful professionals who serve as powerful female role models.
The new lingerie line and the accompany ad campaign demonstrate the growing demand for greater diversity in the fashion industry.
Skin-Matching Lingerie Lines
The 'Nude For All' Collection Features Seven Different Nude Shades
Trend Themes
1. Skin-matching Lingerie - Naja's 'Nude For All' collection responds to the need for diversity in the fashion industry by providing seven different hues that match a wider range of skin tones.
2. Body Positive Advertising - Naja's use of non-models with a range of body types and skin tones presents a disruptive innovation opportunity for the fashion industry to address underrepresentation in advertising.
3. Size-inclusive Lingerie - Naja's 'Nude For All' collection's offering of sizes XS to XXL and cup sizes A-DDD presents an opportunity for the lingerie industry to become more size-inclusive.
Industry Implications
1. Fashion - Naja's 'Nude For All' collection highlights the growing need for greater diversity in the fashion industry.
2. Lingerie - Naja's 'Nude For All' collection presents an opportunity for the lingerie industry to become more inclusive and meet the needs of a wider range of consumers.
3. Advertising - Naja's use of non-models in their advertising campaigns presents a disruptive innovation opportunity for the fashion industry to address underrepresentation and redefine beauty standards.