NuFACE, a beauty brand that specializes in microcurrent devices that help to rejuvenate the face, recently came out with a similar device that's meant for the body, called the NuBODY. The device works by balancing and smoothing the skin's complexion, reducing the appearance of dimples in the skin while hydrating it thoroughly.
To use NuBODY, consumers simply apply a layer of the included NuFACE Gel Primer onto the area they want to treat, then turn the NuBODY device on, with their preferred intensity setting selected. Next, they glide the device in an upward motion until a beeping noise is heard. To target specific areas more thoroughly, they can hold the device on them directly for a longer period of time. Once the treatment is done, the remaining primer can be massaged into the skin.
Handheld Skin-Toning Devices
The NuBODY Skin Toning Device Reduces the Appearance of Dimpling
Trend Themes
1. Microcurrent Body Toning - Microcurrent devices that rejuvenate the body and reduce dimples in the skin present an opportunity for disruptive innovation in the beauty industry.
2. At-home Skin-toning Devices - Handheld skin-toning devices like NuBODY are poised for disruptive innovation in the home beauty market.
3. Smart Beauty Devices - The use of smart technology in beauty devices like NuBODY presents opportunities for disruptive innovation in the beauty industry.
Industry Implications
1. Beauty - The beauty industry has an opportunity to leverage handheld skin-toning devices like NuBODY for disruptive innovation in the at-home beauty market.
2. Health and Wellness - Microcurrent devices that rejuvenate the body and improve the skin's appearance have the potential for disruptive innovation in the health and wellness industry.
3. Technology - The use of smart technology in beauty devices like NuBODY presents opportunities for disruptive innovation in the intersection of beauty and technology.