YSL Beauty, the beauty arm of Yves Saint Laurent, launched its Nu Collection of Gen Z-targeted makeup. The range includes no-makeup makeup products to create a natural look, which is popular among the young generation. In addition to its new targeted customers, YSL Beauty's collection is infused with sustainably sourced ingredients.
By including sustainability in its products, the beauty brand joins the eco-conscious market to create a positive reputation among young shoppers. Multifunctional products inspire the makeup line. The products are also free from chemicals and fragrances. To attract a wider consumer base, the Nu Collection vouches for inclusivity and is geared towards anyone who enjoys wearing makeup. Included in the collection is the Bare Look Tint, available in 20 shades.
Gen Z-Targeted Luxury Makeup
YSL Beauty Launched its Nu Collection of Beauty Products
Trend Themes
1. Eco-conscious Makeup - Beauty brands can innovate in creating more environmentally friendly makeup options that appeal to younger, sustainability-minded consumers like Gen Z.
2. Natural Looking Makeup - Brands can develop makeup lines with products that are designed to create a natural, minimalistic look that appeals to younger consumers like Gen Z.
3. Inclusive Makeup - Makeup brands can create makeup collections that cater to a wider range of skin tones, textures, and preferences, which could be attractive to Gen Z because inclusivity is a must-have feature for their generation.
Industry Implications
1. Beauty and Personal Care - Sustainability, natural-looking makeup, and inclusivity are all potential areas for brands to innovate, particularly among young consumers like Gen Z who are keen to support eco-conscious and inclusive brands.
2. Fashion and Apparel - Fashion and apparel companies could take a cue from YSL Beauty and create more inclusive beauty products as a way of attracting younger consumers who value diversity and inclusivity.
3. Marketing and Advertising - Marketing and advertising companies could focus their campaigns around the themes of eco-consciousness, inclusivity, and natural-looking makeup to appeal to younger consumers, particularly Gen Z.