NTT Data Corp, a prominent IT services company in Japan, is set to pioneer a novel approach to health and wellness through the hospitality sector. In collaboration with Nine Hours, a capsule hotel operator, and Fitbit, a Google-owned wearable technology brand, NTT Data is launching a capsule hotel that specializes in sleep analysis. Slated to open on the first floor of the company-owned Area Shinagawa in Tokyo by July 2024, this initiative aims to acquire, store, and analyze sleep data of consenting hotel guests.
The hotel will utilize an array of technologies including infrared cameras, sound-collecting microphones, body movement sensors, and brain wave sensors to capture comprehensive sleep data. Additionally, a sensor currently under development by NTT Laboratories, which visualizes internal body rhythms by estimating core body temperature, is expected to be trialed at the hotel.
NTT Data plans to create a sleep analysis report for each guest, offering insights into their sleep patterns and core body temperature to help them understand and optimize their individual sleep environments. The ultimate goal is to amass sleep data from 10 million people globally by 2027, thereby providing what is anticipated to be the world’s largest sleep data accumulation and analysis service. With the consent of the guests, anonymized data will be shared with manufacturers across various industries, including pharmaceuticals, medical devices, and consumer goods, to aid in product development and marketing strategies.
Sleep-Monitoring Capsule Hotels
NTT Data is Foraying into Sleep Technology with Sleep Monitoring
Trend Themes
1. Sleep-monitoring Capsule Hotels - The debut of sleep-monitoring capsule hotels merges hospitality and health technology by offering personalized sleep reports to guests.
2. Infrared and Sound-collecting Sensors - Advanced infrared cameras and sound-collecting microphones are being integrated into shared living spaces to capture precise sleep data.
3. Wearable-branded Collaborations - Partnerships with well-known wearable technology brands like Fitbit expand the capabilities of sleep analysis and data collection within hotels.
Industry Implications
1. Hospitality - The hospitality industry is transforming with the integration of sleep analysis technologies, enhancing guest experiences through health-oriented services.
2. Wearable Technology - Wearable technology companies have new opportunities to collaborate with the hospitality sector for innovative health and wellness applications.
3. Healthcare Data Analytics - The healthcare data analytics industry can leverage anonymized sleep data from hospitality providers to advance product development and customized health solutions.